"ICE represents a dynamic approach in Scandinavian distribution of international beauty and healthy lifestyle brands"

Andy Johnsson CEO 

Our Territory of Business include all of the Nordics

Sweden, Norway, Denmark and Finland.


Population 26 Million.



We have two distinct parts of our business


*Health Lifestyle 


Our Beauty Division partners with the following international brands:

Burt's Bees, Börlind, Dr. Bronner’sJack Black, Kora Organics, Rahua,

Sol de Janeiro, Swati Cosmetic Lenses, Sweed Lashes,

The BrowGal and Trind.

Our Healthy Lifestyle Division include: Clif Bar, Carly's  Natural and Wellexir for all of Scandinavia.

Vita Coco, Lohilo for Denmark via our subsidiary IC Enterprises Denmark ApS (ICE DK)

Unique story telling brands requires unique execution

tailored to the Nordic market.


ICE recognises that all brands have their special needs and we’re ultimately

a true brand-partner. We go the extra mile for our brands to succeed,

and we're an innovator and trusted partner in the Nordic region.

Our retail reach is complete in all of the Nordics across specialty beauty,

pharmacy, department stores, lifestyle, health, sports, and grocery.


On a daily basis we  reach a total in excess of 3000 stores for our brands. Our core strength lies in marketing, PR and brand building and long standing relationship with all the dominant retail chains in our region.

We're Headquartered in Stockholm, Sweden on the grounds of the Royal Court.

The company has two subsidiaries in IC Enterprises Denmark ApS

and IC Enterprises Finland Oy.





Norway Flag.png
Swedish Flag.png
Finland Flag.png
Danish Flag.png