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"ICE represents a dynamic approach in Scandinavian distribution of international beauty and healthy lifestyle brands"

Andy Johnsson CEO 

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Our Territory of Business include all of the Nordics

Norway - Sweden - Denmark - Finland


Population 27 Million.



We have two distinct parts of our business


*Health Lifestyle 


Our Beauty Division partners with the following international brands:

Burt's Bees, Börlind, Dr. Bronner’s, Holifrog, Jack Black, Juliette has a gun, Kora Organics,

LondonTown, Rahua, Sol de Janeiro, Swati Cosmetic Lenses,

The BrowGal and Trind Nail care.

Our Healthy Lifestyle Division include:

Sugar Bear Hair, Moonvalley and Wellexir for all of Scandinavia.

Unique story telling brands requires unique execution

tailored to the Nordic market.


ICE recognize that all brands have their special needs and we’re ultimately

a true brand-partner. We go the extra mile for our brands to succeed,

and we're an innovator and trusted partner in the Nordic region.

Our retail reach is complete in all of the Nordics across specialty beauty,

pharmacy, department stores, lifestyle, health, sports, and grocery.


On a daily basis we  reach in excess of 5500 stores for our brands. Our core strength lies in marketing, PR and brand building and long standing relationship with all the dominant retail chains in our region.

We're Headquartered in Stockholm, Sweden on the grounds of the Royal Court.





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