"ICE represents a dynamic approach in Scandinavian distribution of international beauty and healthy lifestyle brands"
Andy Johnsson CEO
Our Territory of Business include all of the Nordics
Norway - Sweden - Denmark - Finland
Population 27 Million.
We have two distinct parts of our business
Our Beauty Division partners with the following international brands:
Burt's Bees, Brooklyn Candle, Börlind, Dr. Bronner’s, Holifrog, Jack Black, Kora Organics,
LondonTown, Rahua, Sol de Janeiro, Swati Cosmetic Lenses,
The BrowGal and Trind Nail care.
Our Healthy Lifestyle Division include:
Sugar Bear Hair, Moonvalley and Wellexir for all of Scandinavia.
Unique story telling brands requires unique execution
tailored to the Nordic market.
ICE recognise that all brands have their special needs and we’re ultimately
a true brand-partner. We go the extra mile for our brands to succeed,
and we're an innovator and trusted partner in the Nordic region.
Our retail reach is complete in all of the Nordics across specialty beauty,
pharmacy, department stores, lifestyle, health, sports, and grocery.
On a daily basis we reach in excess of 5500 stores for our brands. Our core strength lies in marketing, PR and brand building and long standing relationship with all the dominant retail chains in our region.
We're Headquartered in Stockholm, Sweden on the grounds of the Royal Court.