International Consumer Enterprises AB | Stora Skuggans Väg 13 | 115 44 Stockholm | Sweden

BORN ON A BIKE. KITCHEN CRAFTED. FAMILY & EMPLOYEE OWNED.

EST. 1992

TIMELINE

BORN ON A BIKE

During a one-day, 175-mile bike ride – forever to be known as The Epiphany Ride – an exhausted and hungry Gary Erickson realizes he can’t choke down another unappetizing energy bar. The idea for a better tasting bar is born!

1991

KITCHEN-CRAFTED RECIPE

Gary makes a flour-filled mess of his mom's pristine kitchen for six months to perfect the first CLIF BAR® recipe.

1992

CLIF BAR® HITS THE SHELVES

Gary names the bar after his father, Clifford, who introduced him to wilderness adventures and encouraged him to follow his passions in life.

1999

CLIF IS NOT FOR SALE

So they can do more good in the world, Gary Erickson and Kit Crawford choose to keep CLIF family-owned by walking away from an offer of $120-million to sell the company.

2001

PAID TO VOLUNTEER

Our company-wide volunteer program, Project 2080, is created, asking employees to give at least 20 hours of paid time to community service each year (2,080 is the number of hours a full-time employee works in a year).

2002

A DIFFERENT KIND OF BOTTOM LINE

Gary and Kit realize that sustaining our business, our brands, our people, our communities, and the planet is a better return on investment than one bottom line. Our Five Aspirations business model is born.

2002

ORGANIC FOR GOOD™

We began using organic ingredients (like organic rolled oats) in CLIF BAR® energy bars, in our effort to continue “raising the bar” and help create a healthier, just, and sustainable food system.

2004

BEST WAY TO START THE DAY

Coworkers who eat together play and work well together, so we add bagels to the mix. Today, our Thursday breakfast tradition and all-company meeting are still the place to fill up on good food and the latest Clif news.

2003

INVESTING IN THE COMMUNITY

Gary and Kit establish the Clif Bar Family Foundation to support innovative small and mid-size nonprofits that give back to the community.

2007

EMPLOYEES ARE OWNERS TOO

To recognize everyone’s contribution in making Clif Bar, well… Clif, all employees are made part owners along with Gary and Kit. Today, employee-owners are empowered to make decisions that are best for our company.

2010

GREEN FOR FUTURE GENERATIONS

Along with the opening of our 11,500-foot LEED Platinum-certified “green” headquarters, Clif Bar’s on-site childcare facility, Base Camp, welcomes its first group of junior Clifsters.

2012

20 YEARS OF THANKS

Gary and Kit celebrate 20 years of Clif Bar success by giving every single employee a personalized, shiny red bike!

2012

BIG IN SCANDINAVIA

With the launch SWEDEN in 2014, people “in the Nordics” can finally enjoy CLIF BARs!

INVESTING IN ORGANIC

Clif Bar spearheads the creation of the nation’s first endowed university chair in plant breeding for organic crops. We begin recruiting more companies to join in investing $10 million to create a total of five chairs over the next five years.

2015

A NEW KIND OF BAKERY

We open the doors to our state-of-the-art bakery in Twin Falls, Idaho, allowing us to make delicious food in a facility that's also good to the planet.

And the journey continues...